Gina has completed over 700 real estate transactions, with 63 sales in the past year alone
year
2019 - 2025
Client
Gina Baum Real Estate
timeline
6 Years
The Challenges
Weak Brand Identity
Gina's visual and verbal branding lacked the premium feel necessary to stand out in the real estate space.
Unclear Messaging
Their value proposition wasn’t effectively communicated, making it difficult to attract homeowners.
Inconsistent Marketing Assets
Social Media and marketing materials didn’t present a cohesive and compelling brand story.
The Solutions
Waltoe led a comprehensive ads revamp, refining Gina’s visual identity, tone, and messaging.
Redesigned their brand aesthetics for a premium, modern appeal.
Developed a compelling brand story to align with homeowners expectations.
Optimized their social media, Google ads, and marketing materials for consistency and impact.
The Result
Waltoe’s strategic approach helped Gina transform her brand into an asset for growth. Within three months.
Sales Performance & Recognition: Gina has completed over 700 real estate transactions, with 63 sales in the past year alone. Her sales range from $36,000 to over $1.1 million, with an average price around $351,000. In 2024, she achieved nearly $23 million in sales volume across 59.5 transaction sides, earning her a spot among the top agents in Pennsylvania according to RealTrends.
$11.5M
Total Transactions
50%
Increased ROI
70%
Increased Conversion
