Waltoe's rebrand helps Silkway triple its market share

Silkway Flooring struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

Silkway Flooring struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

Silkway Flooring struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

year

2025

Client

Silkway Flooring

timeline

1 year

year

2025

Client

Silkway Flooring

timeline

1 year

year

2025

Client

Silkway Flooring

timeline

1 year

The Challenges

Lack of Brand Cohesion

Silkway’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their social media wasn’t optimized for high-intent buyers.

The Challenges

Lack of Brand Cohesion

Silkway’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their social media wasn’t optimized for high-intent buyers.

The Challenges

Lack of Brand Cohesion

Silkway’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their social media wasn’t optimized for high-intent buyers.

The Solutions

Waltoe refined Silkway’s brand positioning.

  • Redesigned brand identity for a luxury feel.

  • Crafted clear messaging to highlight product value.

  • Optimized website and marketing for conversions.

The Result

Following the social media rebrand, Silkway successfully repositioned itself as a luxury brand, leading to higher customer trust, increased sales, and greater market presence.

3x

Market Growth

65%

Higher AOV

20+

Retail Stores

Other

impacts

 we made

Other

impacts

 we made

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WePrint’s rebrand driving 120% sales growth in just 3 months

210%

Increase in Sales

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Retail Partnerships

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Instagram Followers

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WePrint’s rebrand driving 120% sales growth in just 3 months

210%

Increase in Sales

50+

Retail Partnerships

5x

Instagram Followers

Website Development

Meta Paid Ads

Social Media

A.I Voice Agent

Review Management

Boosting Record Breaking Online Sales within 30 Days

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Google Local Ads

Social Media

Branding

Boosting Record Breaking Online Sales within 30 Days

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Google Local Ads

Social Media

Branding

Boosting Record Breaking Online Sales within 30 Days

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Google Local Ads

Social Media

Branding